USAO Logo

Brand Guidelines: Typefaces

URW Antiqua
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz

Aileron
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz

Poppins
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz

Nexa Rust
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
 

 

Typeface Uses

USAO utilizes four typefaces to add variety to our visual system, which were carefully selected to complement each other harmoniously.

  1. URW Antiqua is a serif typeface that is highly legible and particularly well-suited for large blocks of text, especially in printed documents.

  2. Aileron is a sans serif typeface that is effective is communicating a fresh, modern feel. It is especially useful in displaying text on screens.

  3. Poppins is a sans serif typeface that has a modern and friendly feel. It is a great choice for headlines.

  4. Nexa is a modern sans serif font with a geometric touch. It is a great choice for headlines, signage or any other display use.